Privacy Notice
1. General Information
Data Protection
We take the privacy of your personal information very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations. The purpose of this privacy policy is to inform you about the details of our processing on this website, the purpose of the processing and the legal basis. When you use this website, certain personal data is processed. Personal data is data that can be used to identify you personally.
Responsible
The individual in charge of handling the data collected on this website is:
RELEVANT Managementberatung GmbH
Managing Director: Dr. René Kusch
Königsallee 92a
40212 Düsseldorf
Germany
Phone Number: + 49 211 1709 5006
E-Mail: kontakt@relevant-mb.de
If you have any questions about our data processing or wish to exercise your rights, please reach out to us.
Withdrawal of consent for data processing
Many data processing activities require your explicit consent. You can withdraw your consent at any time by simply sending an informal email to kontakt@relevant-mb.de. When we obtain your consent, we will also inform you of other ways to revoke it. The legality of the data processing conducted up until the withdrawal remains unaffected by the revocation.
Right to file a complaint with the competent supervisory authority
In the event of data protection violations, you have the right to file a complaint with the competent supervisory authority, such as the one at your place of residence.
Right to data portability
You have the right to receive the data that you provided to us based on your consent or a contract in a common, machine-readable format, or to have it transferred to a third party. If you request the direct transfer of the data to a third party, this will only be done if it is technically feasible.
Access, correction, deletion, restriction of processing
In accordance with applicable law, you have the right at any time to obtain information about the personal data that we process about you, including the right to obtain a copy of such data and, where applicable, the right to correct, restrict or delete such data.
Objection to processing based on legitimate interests
If we process your personal data based on a legitimate interest, you have the right to object to this processing.
Automated individual decisions
We do not make any automated individual decisions as defined in Art. 22 GDPR on this website.
2. Data collection on our website
Cookies
This website uses cookies. Cookies do not damage your computer or contain viruses. Instead, they store settings and allow our web server to recognize your browser. Cookies are used to make our offering more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit or when you close your browser. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser upon your next visit.
You can configure your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Cookies necessary for the electronic communication process or for providing certain functions you desire (e.g., language selection) are stored based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of its services. If other cookies (e.g., cookies for analyzing your browsing behavior) are stored, they will be addressed separately in this privacy policy.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
• browser type and version
• operating system used
• referrer URL
• hostname of the accessing computer
• time of the server request
• IP address
These data are typically deleted after 7 days. If there is a suspicion of a security-relevant incident, the data will be stored until the incident is fully clarified and forwarded to the appropriate authorities. These data will not be merged with other data sources, except for the clarification of security-relevant incidents.
The basis for this processing is our legitimate interest in representing our company (Art. 6 para. 1 lit. f GDPR) as well as the legal obligation to protect website visitors from potential security problems on our website (Art. 6 para. 1 lit. f GDPR).
Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide, will be stored by us for the purpose of processing the inquiry and for any follow-up questions. We do not share this information without your consent.
The processing of the data entered into the contact form is based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. An informal message via email to kontakt@relevant-mb.de is sufficient. The legality of the data processing operations carried out before the revocation remains unaffected by the revocation.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory statutory provisions – especially retention periods – remain unaffected.
Registration on this website
You can register on our website to use additional features. The data entered for this purpose will only be used for the purpose of utilizing the respective offer or service you have registered for. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.We use the email address provided during registration to inform you of important changes, such as changes in the scope of our offerings or technically necessary changes. The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent at any time by sending us an informal email. The legality of the data processing operations carried out before the revocation remains unaffected by it. The data collected during registration will be stored by us as long as you are registered on our website and will be deleted thereafter. Mandatory legal retention periods remain unaffected.bleiben unberührt.
Data Transfer at Contract Conclusion
We transmit personal data to third parties only when necessary for contract processing, such as to accountants, banks, postal service providers, etc. Further transmission of the data does not occur unless you have expressly consented to such transmission. Your data will not be passed on to third parties without your explicit consent, for example, for advertising purposes.
The basis for this processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract.
SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the address line of your browser changing from “http://” to “https://” and by the lock icon in your browser’s address bar.
When SSL or TLS encryption is activated, the data you transmit to us cannot be easily read by third parties.
3. Analyse Tools und Werbung
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google LLC (“Google”), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. For users in the EU, the responsible entity is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google is certified under the EU-US Privacy Shield, and we have entered into a data processing agreement with Google.
Google Analytics uses “cookies” (see above). These are text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
IP Anonymization
We have integrated the IP anonymization function into Google Analytics on this website by adding the code "gat._anonymizeIp();" to ensure the anonymized collection of IP addresses. This means that Google will shorten your IP address within member states of the European Union or other parties to the Agreement on the European Economic Area before transmitting it to the USA, ensuring that your IP address is anonymized and cannot be traced back to you or your device. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Browser Plugin
You can prevent the storage of cookies by adjusting the settings on your browser software; however, please note that in this case, you may not be able to fully use all the features of this website. Additionally, you can prevent the collection of data generated by the cookie related to your use of the website (including your IP address) by Google and the processing of these data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
If this does not work on your (mobile) browser or device, you can also use this link (Google Analytics Opt-Out) for opting out.
Objection to Data Collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set, which prevents the collection of your data during future visits to this website: Disable Google Analytics.
For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order Processing
We have an Order Processing Agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google Tag Manager
We use the Google Tag Manager provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The Google Tag Manager allows us to manage website tags via an interface and integrate them into our online presence without creating user profiles or storing cookies.
The Google Tag Manager itself does not conduct any independent analysis. It merely facilitates the management and deployment of the embedded tags, such as Google Analytics or other marketing and tracking services. Your IP address is recorded and may be transmitted to Google servers in the United States.
The use of the Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR, as we have a legitimate interest in the quick and efficient management of our website tags. If we have obtained your consent for the storage of cookies or access to information on your device (e.g., via device fingerprinting) according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, processing will be based exclusively on this consent. You can revoke your consent at any time.
Regarding the processing of users' personal data, please refer to the following information on Google services. Usage policy: https://www.google.com/intl/de/tagmanager/use-policy.html.
Google Ads
We use Google Ads, an online advertising program by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter specific search terms on Google (keyword targeting). Additionally, targeted advertisements can be shown based on the user data available on Google (e.g., location data and interests) (audience targeting). As the website operator, we can quantitatively analyze this data by, for example, evaluating which search terms led to the display of our ads and how many ads resulted in corresponding clicks.
The use of Google Ads is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the most effective marketing of its services and products.
In addition to the basic functionality of Google Ads, we also use conversion tracking. This allows Google and us to analyze the behavior of users after they click on our ad. When a user completes a specific action, such as clicking a button or filling out a form, we can measure and evaluate these actions to determine the effectiveness of our ads. This processing is also based on Art. 6 (1) lit. f GDPR due to our legitimate interest in optimizing our advertising measures. If corresponding consent has been obtained, processing will be carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, provided the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
If you do not want to participate in tracking, you can opt out by disabling the Google Conversion Tracking cookie through your internet browser settings. You will then not be included in the conversion tracking statistics.
Please note that in the course of using Google Ads, personal data may be transmitted to the servers of Google LLC in the USA. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Further information on Google's data protection practices can be found at: https://policies.google.com/privacy.
Google reCAPTCHA
We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). reCAPTCHA is used to check whether the data input on our websites (e.g., in a contact form) is done by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. To analyze, reCAPTCHA evaluates various pieces of information (e.g., IP address, the amount of time the visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place. Data processing is based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and SPAM.
For more information about Google reCAPTCHA and Google's privacy policy, please refer to the following links:
https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.
4. Newsletter
Newsletter Data
If you would like to receive the newsletter offered on our website, we require an email address from you as well as information that allows us to verify that you are the owner of the provided email address and consent to receiving the newsletter. No additional data is collected, or it is only collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.
The processing of the data entered into the newsletter subscription form is based solely on your consent (Art. 6(1)(a) GDPR). You can revoke your consent to the storage of data, the email address, and its use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the withdrawal.
The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you cancel your subscription. Data that we store for other purposes (e.g., email addresses for the members area) remains unaffected.
MailChimp
This website uses the services of MailChimp for sending newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service that allows us to organize and analyze newsletter distribution. When you enter data for the purpose of subscribing to the newsletter (e.g., email address), this data is stored on MailChimp's servers in the USA.
MailChimp is certified under the "EU-US Privacy Shield." The "Privacy Shield" is an agreement between the European Union (EU) and the USA that aims to ensure compliance with European data protection standards in the USA.
With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent by MailChimp, a file contained in the email (called a web beacon) connects to MailChimp's servers in the USA. This allows us to determine whether a newsletter message has been opened and which links may have been clicked. Additionally, technical information is collected (e.g., time of retrieval, IP address, browser type, and operating system). This information cannot be attributed to the respective newsletter recipient. It is used solely for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients.
If you do not want MailChimp to analyze your data, you have to unsubscribe from the newsletter. We provide a corresponding link in every newsletter message for this purpose. Furthermore, you can unsubscribe from the newsletter directly on the website.
Data processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the withdrawal.
The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of MailChimp after you cancel your subscription. Data that we store other purposes (e.g., email addresses for the members area) remain unaffected.
For more information, refer to MailChimp's privacy policy: https://mailchimp.com/legal/terms/.
Conclusion of a Data Processing Agreement
We have a contract with MailChimp in accordance with Art. 28 GDPR, in which we obligate MailChimp to protect our customers' data, not to use it for its own purposes, not combine it with data from other customers, and not to share it with third parties. This agreement can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.
